Follow the work, not the highlight reel.
I'm putting marketing and AI to work inside real businesses and documenting all of it. What works, what doesn't, and what I'd do differently.
- Agencies
- Brick-and-mortar businesses
- Two regulated firms
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Updates by email, and every video before it goes live on YouTube. Send me your questions and I'll answer them on camera.
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How I Got Here
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The start
Shop floors and my own label
Retail, hospitality and a clothing brand I built and exited. It's where I learned how people actually buy.
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The last five years
Inside a regulated firm
I ran marketing and operations where every claim has to hold up, and built the systems and AI tools behind it.
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Right now
Doing it for other businesses
Same work, new rooms. I'm sharing the journey as it happens, mistakes included. The full story is coming on video.
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