Pat Weischede

Follow the work, not the highlight reel.

I'm putting marketing and AI to work inside real businesses and documenting all of it. What works, what doesn't, and what I'd do differently.

  • Agencies
  • Brick-and-mortar businesses
  • Two regulated firms

How I Got Here

  1. The start

    Shop floors and my own label

    Retail, hospitality and a clothing brand I built and exited. It's where I learned how people actually buy.

  2. The last five years

    Inside a regulated firm

    I ran marketing and operations where every claim has to hold up, and built the systems and AI tools behind it.

  3. Right now

    Doing it for other businesses

    Same work, new rooms. I'm sharing the journey as it happens, mistakes included. The full story is coming on video.

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